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How MarsVale works

MarsVale is one shared Mars colony. It grows when its Instagram community grows. You don't sign up, log in or play: following the account is enough.

What a follow does

Every few hours the colony reads one number: the account's total follower count, through Instagram's official API. More followers unlock more buildings, which robotic crews then build over a few sols. Nobody's identity is read or stored. The colony can't tell who followed, only how many people follow.

Named colonists: comment JOIN

Following adds one colonist to the colony's total, anonymously. If you want a colonist with your name, a job and a home, comment JOIN under any reel. We add those names by hand, only for people who asked, and you can ask us to remove yours at any time. "Find your colonist" on the map searches only these named colonists; everyone else is counted, never identified.

The numbers

CommunityThe Instagram follower count. Aggregate only.
On MarsThe simulated crew that the colony's habitats, oxygen, water, food and power can actually support. It grows slowly, as it would on a real outpost.
Future settlersCommunity members waiting for room on Mars. A symbolic number, not people with avatars.
BuildingsFinished structures out of a catalog of 656 that the community can unlock. More sponsored educational exhibits exist only with a real, clearly labelled partner.

Unfollows

If the count drops, the Community number drops too, but nothing gets demolished. Construction follows the highest count the colony has reached.

Eras

Robots first (under 100 followers), First crew (100), Survival (1,000), Expansion (10,000), Community (100,000), Settlement network (500,000 to 1 million). At 1 million every building is unlocked, and from then on the colony grows region by region, one more for every 10x.

Science and fiction

MarsVale is a fictional near-future settlement inspired by real Mars science: thin CO₂ air, 0.38 g, dust, radiation, a 24 h 39 m sol. Nobody walks outside without a suit. Some later buildings are labelled as speculative. MarsVale is not affiliated with NASA, Meta, SpaceX or any space agency.